Friday, February 6, 2009
Avaaz.org - email alerts I actually like to send
Like many of you, I get tons of emails requesting me to send a message to an important figure about some very important issue. Everything is really important. But somehow Avaaz does this simple task better than most. They are a coalition of global voices, so I feel part of the global community whenever I send my message, and their campaigns always seem thoughtful and targeted. Today I wrote to Clinton about the crisis in Sri Lanka, an issue that really has not been on my radar screen. I am not likely to engage that heavily on this issue, but I am glad to spend a few minutes every week or so to let the global leadership know the global community is holding them accountable. And they do more than just accumulate letters..they put out ads and large media campaigns to get the public's attention.
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